News & Updates

IWA OutdoorClassics From February 26 to March 1, 2026, the city of Nuremberg

Strong Presence with Strategic Impact With 352 m² of exhibition space in a prime location, the IWA Pavilion at the SHOT Show delivers far more than product display—it creates a focused environment for dialogue, partnership, and tangible business momentum. Its central positioning maximizes visibility and presents participating brands as a unified international force.

 Alongside Germany, companies from Italy, Spain, Bosnia & Herzegovina, Estonia, the Netherlands, Turkey, and Austria reinforce the Pavilion’s cross-border strength and growing market relevance. “The IWA Pavilion is a prime example of international trade fair cooperation. It shows how we, as organizers, support our exhibitors worldwide—with quality, service, and a strong network.

The response from the industry confirms that the need for reliable platforms for international trade is greater than ever,” explains Stefanie Leege, Exhibition Director of IWA OutdoorClassics. She emphasizes that the Pavilion also serves as a strategic bridge to the flagship event in Germany, positioning SHOT Show as the opening signal of the trade fair year while reaffirming IWA OutdoorClassics as the central global meeting point for the specialist trade—an outlook also reflected in communications led by Georg Loichinger.

New Faces, New Impulses: Exhibitors 2026 A defining feature of 2026 is the strong presence of first-time exhibitors—some transitioning from the German Pavilion—who are deliberately aligning with the credibility and professional framework of the IWA brand. The lineup includes Steyr Arms, Schmidt & Bender, Anschütz, Double Alpha, Spohr with STP – Sport Target Pistol, Hoernecke, Armed Guns, Zollern, Gebr. Röders with Ramfelt Precision Guncare, Gebr. Schröder with Original Löwe, Ballistol, Hans Wrage, L.C.M. with OMC Wirelombardia, EEMANN, Ghost International, Ledlenser, Chrosziel, Martinez Albainox, and Unis Ginex with Pretis and Igman.

Visitors can experience the Pavilion at Booth 11245. About IWA OutdoorClassics From February 26 to March 1, 2026, the city of Nuremberg becomes the global hub of the hunting and shooting sports industry as it hosts IWA OutdoorClassics. Showcasing everything from firearms, ammunition, optics, and knives to technical apparel, outdoor equipment, and tactical gear, the exhibition attracts participants from more than 120 countries. Reserved exclusively for trade professionals, it cultivates high-value networking and strategic partnerships that actively shape the future direction of the international market.