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Tour Operator & Travel Sales Highlights at ITB Berlin 2026

ITB Berlin       Tue, Feb 03, 2026

3 Mins

 
­ ► ITB Berlin: 3 - 5 March 2026 @ Berlin Exhibition Grounds
► ITB Berlin Convention: 400+ speakers, 4 stages, 17 themed tracks
► Official Host Country 2026: Angola, celebrating the “Rhythm of Life”
► The place for everything luxury travel: The Home of Luxury in the Palais
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­ HERE’S WHAT YOU’LL MISS, IF YOU DON’T ATTEND ITB BERLIN 2026 ­
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You’ll miss everyone else
Destinations, tour operators, travel agencies, accommodation & mobility providers, travel technology experts and many more. Scroll through the exhibitor list to see for yourself!
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You’ll miss your perfect business match
A smart matchmaking tool, integrated in the ITB Navigator, will identify people with loads of business potential. All you need is a ticket to set up your profile.
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You’ll miss the Home of Luxury
Co-located with the ITB Buyers Circle Lounge, the exclusive Home of Luxury in the Palais am Funkturm offers a quiet, stylish atmosphere for meetings away from the hustle and bustle of the fairgrounds.
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You’ll miss tours specially created for you
One of our six free Guided Tours might spark your interest the most: “Hidden Gems: Discovering Authentic Experiences.”
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­ You’ll miss a deep dive in KPIs
In this year's ITB Transition Lab, you will gain valuable insights and collaboratively develop KPIs and prompts to effectively collect and analyze your company’s data.
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You’ll miss the brand new ITB Späti
Pitches, networking events, and happy hours await you in an area inspired by Berlin’s iconic late-night stores.
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You’ll miss the first Global Travel Collection
A premium publication with expert insights, in-depth analysis, latest industry trends, honoring the past and defining the future of travel.
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­ You need to convince your boss that you’ll simply have to attend this year’s ITB Berlin? We’ve got you – here are some unbeatable arguments! ­
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­ ITB BERLIN CONVENTION ­
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Don't miss this opportunity to gain new insights into the very foundations of luxury travel!
 
What does Luxury mean when value is measured not only by experiences, but also by the positive impact on places, people and future generations?
Various experts at the ITB Berlin Convention are addressing the changing desires of guests and the strategic implications for brands and executives.
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ITB Berlin convention stage
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­ You shouldn’t miss this session on 5 March: 

The End of Luxury as We Know It: Why Regeneration Is the New Desire 
 
Moderator Yasemin Oruc (Research Fellow, Hotelschool The Hague) talks with thinkers and leaders of the Luxury industry. The discussion explores why regeneration is emerging as the new benchmark for Luxury — and why sustainability alone is no longer enough.
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­ Catch a sneak peek of the program, which we’ll fill up with many more topics and sessions during the next few weeks. ­
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EXPLORE ITB BERLIN CONVENTION
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­ ONE INDUSTRY. ONE PLACE. SINCE 60 YEARS. ITB BERLIN. ­
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60 years jubilee social campaign
For six decades, ITB Berlin has brought the global travel community together. As we count down to our 60th anniversary, we’re taking you on a journey through time: six decades of travel history, milestones and memories that shaped our industry: here’s a quick timelapse.
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What to expect on-site
DJsets, ITB signature drinks, live art, networking & historic exhibition spaces, interactive social campaigns and many photo opts, like the Back to the Future DeLorean. You really should see it for yourself! All it takes is a ticket.
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­ Every moment tells a story! Tell yours with #60YearsOfITB ­
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­ JOIN THE CELEBRATIONS AND BE PART OF A LEGACY EVENT! ­
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­ It’s just a click away: ­
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­ We are looking forward to welcoming you at ITB Berlin from 3 – 5 March 2026! ­
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Picture of visitor making selfie in front of entrance Messe Berlin
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Looking forward to attending ITB Berlin 2026 conference and expo? Look no further. Book now any event venue and location now on www.micegermany.de